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Sales: Blake Wilson

Parts/Service: Terry Nichols

How to attract young workers to the construction industry.

Need Young Workers?

Simply put, the construction business “just ain’t what it used to be!” If the industry is going to appeal to young workers, OEM owners and managers need to successfully recruit workers and appeal to this generation of laborers. (They need to think, “that’s some sexy machinery!”) In addition to the sex appeal factor, managers must also highlight the technological advances and training that are defining the construction industry as the white color profession it is.

This day in construction history is unique to say the least. Record numbers of workers are retiring just at the same time qualified workers are hard to find. The construction business is no longer about whether or not you’re strong enough to carry trusses or swing a sledgehammer. Advances in the industry mean qualified workers are more essential than ever. Job recruiters need to highlight some of these changes to attract the high-tech employees they need.  Let’s take a look at the 2023 world of construction:

Machines are smarter than ever. Every one of the machines available today through Contractor’s Machinery is technologically state-of-the-art. With computer-generated ability that equips the user with precision like never before, Sitewatch telematics keep the operator informed about literally every aspect of the performance of each machine. Applied science has transformed construction and the requirements to be successful in the field of construction.

Although the advances of 3D printing are relatively new to the construction industry, it has the potential to revolutionize construction. Creating 3-dimensional, computer-generated prototypes, contractors are just beginning to explore the enormous benefits of utilizing 3D printing in the industry. 3D printing is allowing companies to cut back on time and resources spent on projects, in addition to creating much more environmentally savvy structures. Some companies, like New Story are even fighting the problem of homelessness by building the world’s first community of 3D homes.

In “selling” the industry to young workers, perhaps the most important characteristic of construction is what has not changed: There is great reward in looking back at something significant and beautiful and being able to say, “I did that.” The most successful employees are those who encompass three qualities:  naturally creative intuition, technical training and formal education, and a solid work ethic that commits to making a difference in the world.

Considering the resources that this current employable generation holds, it has the potential to be one of the most productive generations in history. Presenting the industry’s technological advancements and worldwide impact are keys to making the job look sexy. And sexy is everything in 2023, including heavy equipment!

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